NEWS & PRESS

These 61 Badass Disruptors are Changing Your Food System

The road to progress is made by the efforts of single individuals. That’s why we think it’s so important to highlight some of the newer faces we see gracing — and changing — the landscape of sustainability and eco friendly living. From political and policy advocates to the growers and producers of the products that we’ve […]

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BizRockstars: Key To Success in Food Industry

Gerry T. Morton, President/CEO of EnergyFirst, & Serafina Palandech, President/Co-Founder of Hip Chick Farms, sit down with Mark Lack for an awesome CEO roundtable. They dive into the food space and the key to success. They also dive into the shift in the marketplace in terms of what people are demanding now. See how and […]

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For Hip Chick Farms owners, 2016 was ‘everything 2015 was not’

For Jennifer Johnson and Serafina Palandech, co-owners of Sebastopol’s Hip Chick Farms, the past two years have been staggering. 2015 brought Johnson a cancer diagnosis, a brain tumor and if that wasn’t enough, the couple was faced with having to sell their West County farm just to pay back all the money they owed their […]

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No pink slime in this start-up’s chicken nuggets

No pink slime here: The co-founders of this frozen-food start-up say their goal is to provide healthier chicken nuggets to every kid in America. Bay Area-based Hip Chick Farms is an organic, frozen poultry product company founded by Serafina Palandech and her partner Jennifer Johnson, former sous chef at Chez Panisse in Berkeley. The company […]

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The LGBT-Owned Food Startup That Just Landed $500,000

When Serafina Palandech and Jennifer Johnson first met the West Texas Investors Club, they felt worlds apart. When they left, they took an investment of half a million dollars home with them. The married couple and co-owners of Hip Chick Farms appeared on the CNBC reality show on Tuesday night, pitching their ethically sourced organic […]

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Hip Chick Farms Lands $2.5M in Investments, Credits Local Community for Success

For Hip Chick Farms founders , the “aha” moment came about six years ago, when they realized how popular chicken fingers were with the kiddie crowd. Johnson, then a personal chef for billionaires Ann and Gordon Getty in San Francisco, was also cooking for the 20-some children who attended the private Montessori School the Gettys had […]

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The many ways the Obama administration changed food for the better

The first president to brew beer in the White House, visit Shake Shack in his free time, dine with Anthony Bourdain in Vietnam and invite Mario Batali to cook up an Italian feast for his last official State Dinner, President Barack Obama is leaving the presidency with a great food legacy. But beyond his tasty personal achievements, […]

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What It’s Like To Cook at the White House

We already knew Hip Chick Farms was doing big things, which is why we named co-founders chef Jen Johnson and Serafina Palandech two of The Most Innovative Women in Food & Drink in 2015. Now we’re not the only ones recognizing their impressive work creating artisan, sustainable and ethically-sourced poultry products. Since we last chatted […]

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Cheetos Burritos, Anyone? Taco Bell Jumps On The Food Mashup Bandwagon

Pepsico is at it again with Cheetos. Apparently, the company isn’t content to let its cheese puff snack sit in a bag and wait for customers to find it — it won’t be satisfied until Cheetos have conquered the world of fast food. Last month, Burger King debuted its Mac ‘n Cheetos mashup. Next month, Taco Bell is set […]

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